Aston Villa

Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.

The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.

As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.

Following the launch of the new Adidas Originals Aston Villa collection, fans have spotted notable price discrepancies across different retailers for identical items. The standout piece of the range, a long-sleeve claret and sky blue retro jersey featuring classic Trefoil branding and gold detailing, went on sale for £70 on Aston Villa's official online store, while JD Sports priced the exact same shirt at £90, representing a steep £20 markup.

The inconsistencies are not limited to just the retro shirt. Supporters quickly noticed uneven pricing across several other items in the lifestyle range, including track jackets and graphic tees. The official club store charged more than third-party retailers - such as a track top listed at £100 on the club site compared to £85 at JD Sports - while other items saw JD Sports and Adidas's own direct store pricing significantly above the club shop.

Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.

The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.

As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.

Following the launch of the new Adidas Originals Aston Villa collection, fans have spotted notable price discrepancies across different retailers for identical items. The standout piece of the range, a long-sleeve claret and sky blue retro jersey featuring classic Trefoil branding and gold detailing, went on sale for £70 on Aston Villa's official online store, while JD Sports priced the exact same shirt at £90, representing a steep £20 markup.

The inconsistencies are not limited to just the retro shirt. Supporters quickly noticed uneven pricing across several other items in the lifestyle range, including track jackets and graphic tees. The official club store charged more than third-party retailers - such as a track top listed at £100 on the club site compared to £85 at JD Sports - while other items saw JD Sports and Adidas's own direct store pricing significantly above the club shop.

Following the 2026 UEFA Super Cup last night, we have got the first look at Aston Villa's new combination for their recently-released third kit.

Not being able to use the original version with claret shorts and socks due to kit clash against PSG, The Villans use white shorts and socks along with sky blue shirt to create an eye-catching look. Unlike many people's predictions, sky blue was not chosen by the club and Adidas for this variation.

Notably, these shorts and socks choices could very likely be inter-changeable between home and third kits, since both jerseys share similar color combinations.

Adidas has launched the Aston Villa Stadium Track Top, taking direct inspiration from the brand's 1994 graphic template. The loose-fit jacket arrives in a light blue colorway with a distinct claret checkered pattern printed across the upper shoulders and chest.

Aston Villa have revealed a special-edition customisation for their 26-27 home kit, prepared for their upcoming pre-season friendly against Bayern Munich at Hong Kong's Kai Tak Stadium on August 7. The special release includes an exclusive chest match patch and unique gold back-of-shirt typography, designed specifically for the Asia tour fixture.

Positioned in the center of the chest, the shield-shaped patch features traditional Asian motifs, including a golden dragon and lion motif alongside five stars and the text "HONG KONG 7 AUG 2026." On the back, the shirts feature gold player numbers and namesets accompanied by Chinese characters positioned above the squad numbers, creating a distinct limited-edition look for the clash in East Asia.

The customisation is available through select retail outlets during Villa's pre-season tour. The match against Bayern Munich in Hong Kong serves as a showcase event during the club's 26-27 pre-season schedule.

In the span of less than two weeks, Aston Villa have already played 4 different pre-season friendlies, where their both of their home kit combinations have been debuted.

The original version with claret shirt, blue shorts and blue socks were used 3 times against Walsall, Real Sociedad and Liga Indonesia All Stars. The full-claret variation has its first appearance at Porto's Dragão.

There is expected to be more kit mashups between these shirt, shorts and socks choices being used in the upcoming season (other than these two), depending on each opponent's colors.