Aston Villa

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.

Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.

Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.

Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.

In addtion to the dark grey main training range, Aston Villa released an utterly clean training range that combines different shades of grey with white.

Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.

The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.

The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.

Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.

The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.

This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.

Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.

This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.